What if the secret to success in book design isn’t just talent, but community, intention, and breaking through industry barriers?
Dominique Jones is a senior designer at Dutton Penguin Random House and president of
She turned her passion for graphic design into a powerful movement of representation in the publishing industry.In this episode, Dominique shares her creative journey, showing how she turned a passion into a mission. She takes us behind the scenes of book design, unpacking the challenges of representation, the power of community, and the art of visual storytelling.
From Passion to Purpose
Since Dominique was a child, she had a passion for books and book cover design. But once she was in the industry, she wasn’t satisfied with her own success. She wanted to help other designers of color get into the industry too.
Through Blk + Brwn Book Designers she was able to create a space for designers of color in an industry that’s often closed off to them. She built something bigger than herself and something that’s reshaping the landscape of book design.
Actionable Insight: Are there any opportunities to make space for others in your field? Think about ways to use your creative passion to create meaningful change in your field.
Bonus: Spend 10 minutes today researching communities that support diverse creative professionals. The right community can change everything.
Beyond Networking & Creating Community
Dominique didn’t just climb the ladder. She built a new space for others to rise with her.
Blk + Brwn Book Designers isn’t just another networking group. It’s a space where real connections happen, where designers of color get the mentorship and support they’ve been missing.
"We all love graphic design and books," she says.
But this is bigger than books. It’s about making sure more creatives get a seat at the table and making that table way more inclusive.
Actionable Insight: Community is your greatest asset. Look for groups that align with your values and creative goals. Real connections are everything.
Bonus: Reach out to one person in your creative field this week for a meaningful conversation. You never know where a single connection can lead.
The Realities of Creative Careers
Dominique’s journey proves that creative success isn’t just about talent. It’s about resilience, learning to take feedback, knowing when to step back, and always finding ways to grow.
"Taking breaks is important," she says. "It helps my brain get a rest."
From internships to building a career in book design, her story is a reminder that creative work isn’t just about making things. It’s about staying energized, adapting, and playing the long game.
Actionable Insight: Embrace feedback as a tool for growth. Don’t let criticism discourage you, use it to fuel improvement.
Bonus: Create a simple system for collecting and processing constructive feedback in your creative work. It can be a game-changer for growth.
Deeper than Design
Dominique’s design philosophy goes far beyond making things “look good.” It’s about uncovering the deeper meaning behind each project, amplifying representation, and crafting experiences that resonate with people.
Dominique also believes design is a powerful tool for connection. It speaks to others, tells a compelling story, leaves a lasting impact, and forms a bridge between creator and audience.
Actionable Insight: Your creative work isn’t just a product. It’s a conversation. Be more intentional with your next project, focusing on the story, representation, and the experience it creates for others.
Bonus: Challenge yourself to infuse your next project with intention. Ask yourself: How can you make it more meaningful and impactful for your audience?
Key Takeaways
Community can transform individual potential.
Taking breaks = creative renewal.
Diversity in design matters. Representation is everything.
Being intentional drives creative success.
Turning Your Creative Vision into Reality
Dominique didn’t wait for permission. She built her path, one design at a time. Her success isn’t about luck. It’s about persistence, community, and staying true to her vision.
If you’ve been feeling stuck or wondering how to make your mark in the creative world, this is your sign to start.
Want help growing your creative career? Let’s talk.
Book a free strategy session at TheStandoutCreatives.com. Spots are limited, so grab yours before they fill up!
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